Move from transactional selling to trusted advisor: client relationships, strategic value, insight, and the mindset and leadership that sustain it.
A programme for business development and B2B sales people on becoming a trusted advisor. It covers client relationship management and the emotional bank account, strategic value and genuine curiosity, insight and earning advisor status, courageous conversations, a growth mindset and professional resilience, and perspectives from clients, managers and experts on backbone, heart, coaching and psychological safety.